TAD is a response to the many changes taking place in the relationship between today's consumers, today's retailers and today's retail brands. We're not retail consultants. We're not an advertising agency. We're not a web design firm. We're not marketing consultants. We're not a store design firm. We're not eCommerce consultants. We're not an internet marketing company. And, we're not a store technology provider. Actually, we are all those things.
We aren't a one-note company trying to convince independent retailers we have the one solution they need to compete and win in today's retail marketplace. In fact, when we talk to retailers it's pretty clear their customers and competition are making changes that require more of a Swiss Army Knife kind of approach to how they think about their businesses.
That's why we look ahead. TAD is a:
 |
Different |
|
Forward-thinking |
|
Hard-to-categorize |
|
Constantly evolving |
|
New kind of retail strategy and marketing communications firm |
Try making that fly as an elevator speech.
Because we look ahead, not behind, we don't offer the same solutions "everybody" else does, we don't necessarily do the same things "everybody" else does, and we don't work the same way "everybody" else does. We're not big fans of every new gimmick or revolutionary technology that pokes its head up, but we do think Darwin observed a natural truth: the ability to adapt to changes in your environment will increase the likelihood you will survive and thrive.
We don't defy reality, we deal with it
TAD believes smart, independent retailers can still make money and grow.
Even as huge retailers get even bigger, consumers everywhere will discover the "high cost of low prices", and their thirst for something different, something real and something positive will continue to grow. Smart, growing retailers are seizing this opportunity to leverage shoppers changing preferences, using new marketing approaches, and new business strategies to be that "something positive".
In other words, seizing the opportunity to trade all that nail-biting change into a competitive advantage.
We're committed to delivering the services retail businesses need to build profitable relationships with today's consumers, and to improve their profitability by improving the shopping experience.
We help smaller retail businesses compete against larger, publicly-traded retail corporations because we think it's a whole lot better to live in distinctive places, where business owners' care about more than just price-per-share, where customers and employees are both treated fairly, and where small business entrepreneurs are rewarded for having a vision and some originality.
Having choices is good.