A direct mail campaign created and managed by TAD is a valuable, cost-effective way to tell your customers who you are, and what your business offers. Get to know our direct mail solutions, and let your customers get to know you.
Even in this e-everything, internet age, putting the right offer directly in the warm hand of a real live consumer can do good things for your store’s results.
A recent study of American consumers showed almost 25 percent of adults who received direct mail from a retailer they don’t typically shop with, were motivated to then visit the retailer’s store. Direct mail has the greatest impact on women baby boomers, 33% of whom say they visited a store within 3 months of receiving direct mail from that retailer. Generation-X men were the next most responsive group, with 28 percent of this group visiting a store after receiving a mailing. Almost as many, 26 percent, Gen-X women did the same.
Of course smart retailers know they can’t expect that kind of response from some do-it-yourself “buy now” flyer, and the same study shows why. When asked, 63 percent said that a professional, “interesting-looking” mail piece makes the difference between taking in the offer or tossing it without even reading it.
When you hire TAD to create direct mail campaign for your retail business, we make sure that all the ingredients of an effective offer come together to inspire your ideal customer to respond.