Convenience, cost savings and customer choices are all driving a quiet shift in how smart, growing retailers are communicating with customers. That's reality.
Our RSVP eMail Marketing™ service creates and delivers email messages that are specifically designed to make it possible for smart, independent retailers to fully capitalize on the unique persuasiveness of email marketing while overcoming the challenges presented by anti-spam laws, hard-to-manage technology, and weak branding.
Research conducted by industry experts has already proven that leading retailers are using email to increase revenue. The best projections show that in the next three years 41 percent of all US retail purchases will either be made online or be influenced by consumers online experiences. Smart retailers will continue to compete for customers, who will be showered with a daunting amount of information from a growing number of competing resources as they attempt to decide what -- and where -- to buy; online and in stores.
For independent retailers, the importance of being in touch with your best customers as they move between sales channels will be more, not less, important in the years ahead. Retailers who establish a presence in customers in-boxes are not in danger of having to continually spend money to reacquire customers because they didn't shore up true loyalty among their clientele.
All consumers want to think of themselves as special, and everyone appreciates a sweet deal, but for email marketing to work it first has to be welcomed by your customers. That means jamming people's in-boxes with "on sale" and "special offer" notices is just so 1999.
TAD knows how to achieve maximum impact and establish a solid, profit-producing relationship, by enabling smart, growing retailer's to deliver email with such high customer-perceived value that people actually look forward to receiving your next message.