Sometimes information technology professionals leave you with the impression that consumers embraced advances in computers and the Internet because those things are just so darned exciting. Yeah, that's it. People still don't use fax machines at home, but they were just begging for online stores and debit cards.
The real reason people have embraced new store technologies is because it makes shopping more convenient. Today's consumers want shopping to be easy, and they value saving time more than just about anything else.
In one study of shoppers' preferences, sponsored by the National Retail Federation, up to 53 percent of consumers interviewed were extremely interested in stores that would make it possible for them to check the availability of specific goods, order out-of-stock items via the cashier at the checkout, or from an in-store kiosk linked to the store's web site.
Growing retailers have recognized that using technology to make the connection between the store and the consumer gives shoppers what they need to take the hassle out of finding the right product and making a buying decision. Profitable retailers now know that customers will not wait for service, and want to be thanked for their business. The smartest retailers are learning how to use technology to make doing these things simple and cost-effective.
We didn't develop VisionTrust Store Technology™ to awaken your inner geek.
We developed it so smart, independent retailers could continue to meet the changing needs of customers. Now, and five years from now.